Global business today
| Gmd : Text
| Availability :
00000010558 | HD62.4 .H548 2006 | (General Book) | Available - Ada |
Charles Hill?s Global Business Today, 4e (GBT) has become an established text in the International Business market for its excellent but concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. GBT?s concise chapters give a general introduction to international business - emphasizing the environmental factors, with less coverage of operations. Charles Hill is renowned for his attention to research trends and that is evident in Global Business Today, 4e through a variety of real world examples and cases from small, medium, and large companies throughout the world
Table of Contents:
Part One Globalization
Chapter 1 Globalization
Part Two Country Differences
Chapter 2 National Differences in Political Economy
Chapter 3 Differences in Culture
Chapter 4 Ethics in International Business
Part Three Cross-Border Trade and Investment
Chapter 5 International Trade Theory
Chapter 6 The Political Economy of International Trade
Chapter 7 Foreign Direct Investment
Chapter 8 Regional Economic Integration
Part Four Global Money System
Chapter 9 The Foreign Exchange Market
Chapter 10 The International Monetary System
Part Five Competing in a Global Marketplace
Chapter 11 The Strategy of International Business
Chapter 12 Entering Foreign Markets
Chapter 13 Exporting, Importing, and Countertrade
Chapter 14 Global Production, Outsourcing, and Logistics
Chapter 15 Global Marketing and R & D
Chapter 16 Global Human Resource Management
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Call Number |
HD62.4 .H548 2006
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Publisher Place | New York |
Collation |
xvii, 611p. : ill.; 25cm. + CD ROM
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Language |
English
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ISBN/ISSN |
0071115951
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Classification |
HD62.2-62.8
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Edition |
4th ed.
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No other version available