Built For Growth shows exactly how to create wining retail brands, how to create a unique, compelling brand even as you establish a rock-solid foundation for long-term success. Arthur Rubinfeld architected Starbuck's expansion from 100 stores to nearly 4,000, helping to establish Starbucks as one of the world's most-recognized brands. Now, drawing on his singular expertise with Starbucks and as a consultant to Oakley, Gateway, adidas, and washington mutual, he ofers breakthrough strategies and techniques for all facets of retail : choosing locations, recruiting management and associates, defining organizations and systems, desiging stores, merchandising, day-to-day execution, and more.

In Built for Growth, he shares his unparalleled knowledge about envisioning, building, launching, expanding, and sustaining winning retail brands. The book delivers battle-tested advice for crafting retail plans that work, executing them systematically and aggressively, generating genuine customer loyalty, and innovating to keep your brand fresh. year after year. The lessons herein can mean the difference between succes and failure. So wether you're opening your first store or you are an "old hand" in retail, don't just read this book - live by it.



Contents:

Make no little plans -- It?s about your values -- Opportunities, ideation, and concept -- The importance of the first store -- Maximizing the retail experience through design -- Seamlessly connecting design to brand while staying on budget -- Merchandising : maximizing your profits -- Customizing customer service -- Go long -- Blueprint for execution -- Taking your organization long -- Kicking the economic model into gear -- Wellsprings to expansion -- Own Main & Main -- How to grow rapidly without stumbling -- Hot spots, oil stains, and the perfect location -- A walk through the locationing process -- Real estate : who needs who more, when -- Push the envelope -- Innovation as the path to growth -- Defining your mission in the new age of retail.