From inside cover:

The third edition of the hugely successful Key Management Ratios enables managers of different functions to work together towards achieving business goals. It enables you to understand the financial fundamentals of your company by linking the return on financial resources to the day-to-day operations of your business.



Form back cover:

Management ratios - two of the scariest words any normal human being in business can be asked to understand. Full arcane terminology and incomprehensible equations. And yet it is absolutely fundamental to the way we manage our businesses. Quite simply, if you understand how these ratios work, you'll manage your company's performance better.

Business ratios are the guiding stars by which you steer your company's course ; they provide your targets and your standards; they direct you towards the best long-term strategies as well as the smartest short-term solutions. Leaving them to the accountants is not an option.

The third edition of the international best seller Key Management Ratios includes new material on acquisition analysis. With ultra-clear text and visual aids the book enables you to understand the financial fundamentals of your company by linking the return on financial resources to the day-to-day operations of your business. Topics covered include :

* the cash flow cycle

* financial leverage

* measuring operating performance

* financial strength

* corporate valuation

* investment ratios

* performance drivers

* shareholder value added

* acquisition analysis



About the author:

Ciaran Walsh is Senior Finance Specialist with the Irish Management Institute, Dublin. He is trained both as an economist and an accountant (BSc (Econ) - London, CIMA) and had fifteen years industrial experience before joining the academic world.