This GFP (Group Field Project) was intent to exercise in creating one business concept that is different but relevant through existing Semi Permanent Store which is super mini market chain.

Feasibility and Concept Test New Enterprise on the Street (NEONS) -Unveiled Hidden Small Business Opportunity is a comprehensive development program on the street based on modern outlet, which is Semi Permanent Store (SPS). From physical outlook, it has a more attractive and clean outlook from current SPS, the difference lies on management style, coordination and promotion space.

Our team goals is to be the innovative intermediary between supplier and SPS, create a better management control in SPS, and also provide job opportunities to low income community. There is 20,766 SPS in Jakarta and each has 2 people that attend the SPS. Assume each person has a wife, that's mean 83,064 people depend their life in SPS market. Not to mention their family and children.

We used research data available from AC Nielsen, survey data and result from Frontier Survey Company to SPS owner and user as our data collection method, each from 30 respondents. Analysis techniques are sourced from retail management, supply chain management, marketing retail books and other related topics.

In this paper we will elaborate the industry, market size and potential, the business model/concept of NEONS. As our pilot project development, there will be financial projections and project time line.



Research Location : PT Brand Maker Indonesia

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