Penerbit Salemba is a leading publisher of Business and Management text book in Indonesia, who is currently facing challenges on how to expand the business in the near future by maintaining its profitability. For that reason, Penerbit Salemba needs to understand what the potential area is for expansion is and how it will impact their existing strategy.

This study provides Penerbit Salemba with analysis and recommendation of strategy on portfolio management and expansion in publishing industry that can compliment current business model of Penerbit Salemba. The study focus on the segments of text book for higher education and popular business and management book.



Research Location : PT Salemba Emban Patria (Penerbit Salemba)

Supervisor : Alexander Cyrus

Accepted : September 29, 2006



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