Marketing as one of the tools to win today competition has become a crucial aspect in doing business, especially in retail business, a "B to C business" which connects directly to end user. There are markets dynamics involve in marketing such of B to C`s products.

The team was given an opportunity by PT Fast Food Indonesia Tbk. t examine, develop and present a strategy to capture more markets for the company. The team was given an specific area, BSD which represent the uniqueness of Indonesian market in a sense that the market dynamics in the are is changing very fast, since the area is still developing and BSD can be consider as a single independent city.

The team start examining the current conditions, capture and analyze the business characteristic, study for any supporting theory to come up with recommendations.



Research Location : PT Fast Food Indonesia