International business : competing in the global marketplace
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00000010709 | HD62.4 .H55 2007 | (Library Reserved) | Available - Ada |
Market-defining since it was first introduced, International Business 6e by Charles W. L. Hill , continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's: International Business is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.
Table of Contents:
Part 1 Introduction and Overview
Chapter 1 Globalization
Part 2 Country Difference
Chapter 2 National Differences in Political Economy
Chapter 3 Differences in Culture
Chapter 4 Ethics in International Business
Cases: Qualcomm in China
Etch-A-Sketch Ethics
Western Drug Companies and the AIDS
Epidemic in South Africa
Part 3 The Global Trade and Investment Environment
Chapter 5 International Trade Theory
Chapter 6 The Political Economy of International Trade
Chapter 7 Foreign Direct Investment
Chapter 8 The Political Economy of Foreign Direct Investment
Chapter 9 Regional Economic Integration
Cases: Agricultural Subsidies and Development
Boeing versus Airbus: Two Decades of Trade Disputes
The Politics of Trade in Steel
Dixon Ticonderoga: Victim of Globalization?
Part 4 The Global Monetary System
Chapter 10 The Foreign Exchange Market
Chapter 11 The International Monetary System
Cases: The Tragedy of the Congo
The Russian Ruble Crisis and Its Aftermath
Part 5 The Strategy and Structure of International Business
Chapter 12 The Strategy of International Business
Chapter 13 The Organization of International Business
Chapter 14 Entry Strategy and Strategic Alliances
Cases: 3M in the New Millennium: Innovation and Globalization
Restructuring Exide
Toyota: The Rise of a Global Corporation
Part 6 Business Operations
Chapter 15 Exporting, Importing, and Countertrade
Chapter 16 Global Production, Outsourcing, and Logistics
Chapter 17 Global Marketing and R&D
Chapter 18 Global Human Resource Management
Chapter 19 Accounting in the International Business
Chapter 20 Financial Management in the International Business
Cases: Procter & Gamble in Japan
Merrill Lynch in Japan
Starbucks Corporation: Competing in a Global Market
Series Title |
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Call Number |
HD62.4 .H55 2007
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Publisher Place | Boston |
Collation |
xxi, 729p.: col.ill.; 38cm.
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Language |
English
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ISBN/ISSN |
0071106715
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Classification |
HD62.2-62.8
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Edition |
6th ed.
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No other version available