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International business : competing in the global marketplace

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00000010709HD62.4 .H55 2007 (Library Reserved)Available - Ada

Publisher :McGraw-Hill/Irwin , 2007

Market-defining since it was first introduced, International Business 6e by Charles W. L. Hill , continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's: International Business is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.



Table of Contents:

Part 1 Introduction and Overview

Chapter 1 Globalization



Part 2 Country Difference

Chapter 2 National Differences in Political Economy

Chapter 3 Differences in Culture

Chapter 4 Ethics in International Business

Cases: Qualcomm in China

Etch-A-Sketch Ethics

Western Drug Companies and the AIDS

Epidemic in South Africa



Part 3 The Global Trade and Investment Environment

Chapter 5 International Trade Theory

Chapter 6 The Political Economy of International Trade

Chapter 7 Foreign Direct Investment

Chapter 8 The Political Economy of Foreign Direct Investment

Chapter 9 Regional Economic Integration

Cases: Agricultural Subsidies and Development

Boeing versus Airbus: Two Decades of Trade Disputes

The Politics of Trade in Steel

Dixon Ticonderoga: Victim of Globalization?



Part 4 The Global Monetary System

Chapter 10 The Foreign Exchange Market

Chapter 11 The International Monetary System

Cases: The Tragedy of the Congo

The Russian Ruble Crisis and Its Aftermath



Part 5 The Strategy and Structure of International Business

Chapter 12 The Strategy of International Business

Chapter 13 The Organization of International Business

Chapter 14 Entry Strategy and Strategic Alliances

Cases: 3M in the New Millennium: Innovation and Globalization

Restructuring Exide

Toyota: The Rise of a Global Corporation



Part 6 Business Operations

Chapter 15 Exporting, Importing, and Countertrade

Chapter 16 Global Production, Outsourcing, and Logistics

Chapter 17 Global Marketing and R&D

Chapter 18 Global Human Resource Management

Chapter 19 Accounting in the International Business

Chapter 20 Financial Management in the International Business

Cases: Procter & Gamble in Japan

Merrill Lynch in Japan

Starbucks Corporation: Competing in a Global Market

Series Title
-
Call Number
HD62.4 .H55 2007
Publisher Place Boston
Collation
xxi, 729p.: col.ill.; 38cm.
Language
English
ISBN/ISSN
0071106715
Classification
HD62.2-62.8

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