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International business : a Managerial perspective

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00000010811HD62.4 .G74 2007 (General Book)Available - Ada

Publisher :Pearson Education Inc. , 2007

International Business : a Managerial Perspective is packed with current examples that reflects the vibrancy of the field of international business.

Contents :

Part 1. The worlds marketplaces

Ch. 1. An overview of international business

Ch 2. Global marketplaces and business centers

Ch 3. Legal, technological, and political forces

Ch 4. The role of culture

Ch 5. Ethics and social responsibility in international business



Part 2. The international environment

Ch 6. International trade and investment

Ch 7. The international monetary system and the balance of payments

Ch 8. Foreign exchange and international financialmarkets

Ch 9. Formulation of national trade policies

Ch 10. International Cooperation among nations



Part 3. Managing International business

Ch.11. International strategic management

Ch.12. Strategies for analyzing and entering foreign markets

Ch.13. International strategic alliances

Ch.14. International organization design and control

Ch.15. Leadership and employee behavior in international business



Part 4. Managing international business operations

Ch.16. International marketing

Ch.17. International operations management

Ch.18. International financial management

Ch 7. The international monetary system and the balance of payments

Ch 8. Foreign exchange and international financial markets

Ch 9. Formulation of national trade policies

Series Title
-
Call Number
HD62.4 .G74 2007
Publisher Place Upper Saddle River
Collation
xxvi, 640 p. : col. ill., col. maps ; 29 cm.
Language
English
ISBN/ISSN
0132335328
Classification
HD62.2-62.8
Media Type
-
Carrier Type
-
Edition
5th ed.
Subject(s)
Specific Info
-
Statement
Content Type
-

No other version available



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