The Secret to GEs Success is the first book to identify and explain every aspect of the GE Code: the hallmark of all GE leader- ship teams. Bill Rothschild, former GE senior strategist and 30-year insider, describes GE's success over its entire history, focusing on the crucial role of leadership in the company's evolution and drawing on the timeless lessons of GE practice throughout its storied past.

This essential leadership guide offers an in-depth look at the four stages of GE's development, ranging from the company's founding by Thomas Edison, through the eras of Ralph Cordiner and Jack Welch, to the present period under Jeff Immelt. At each stage, the author highlights the strong leadership characteristics and highly effective strategies that produced consistent growth and profitability.

The Secret to GEs Success explores the five key reasons for the company's astonishing, long-term achievements, showing managers how and when to:

* Create a succession system that identifies the right leader for the right time

* Recognize when even seemingly successful strategies need to be adapted and changed

* Develop a farm system to create a deep, skilled, and loyal managerial and professional bench

* Take a stand against social, political, and economic policies that can prevent the company from controlling its own destiny

* Establish, adapt, and use systems in finance, strategic planning, and human resource management that lend stability to the organization and help it make progress toward overall goals.



A complete toolkit for duplicating GE's remarkable achievements, The Secret to CEs Success equips leaders at any company, anywhere in the world, with a far-ranging plan for strategizing the GE way and for dramatically improving organizational performance.



In The Secret to GE`s Success, Bill Rothschild, former GE senior strategist, draws out the key management lessons from GE`s entire history to show leaders everywhere how they can achieve GE-like success in their own organizations.

This compelling strategic leadership book looks at the four stages of GE`s development and explains how the successes and failures of each period contributed to making GE a world-class company.

Rothschild analyzes in detail the five factors that have been the hallmarks of all GE leadership teams throughout its history :

1. Having the right leaders for the right time

2. Developing flexible strategies and the ability to adopt

3. Continually investing in high-potential people

4. Being proactive, not reactive, to social political, and economic events

5. Maintaining dicipline and consistency



Filled with fascinating "behind-the scenes" accounts of GE`s best strategic decisions, The Secret to GE`s Success features a wealth of practical, hands-on concepts that leaders can successfully apply to any company.