Formulation of Marketing Strategy Using SWOT Analysis to Increase the Sales of Hot Rolled Coil (HRC) for PT. Krakatau Steel
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| 00000010824 | CS/3 | (Capita Selecta) | Available - Ada |
Publisher :IPMI Business School , 2007
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The Capita Selecta written report attached was conducted to provide PT Krakatau Steel with an analysis, suggestion and recommendation in marketing strategy. The project result are intended to support PT KS product to gain more profit and to strength its competitive advantages in the long term.
The vision and mission of PT. Krakatau Steel are leading global steel and profitability. In order to achieve that, Krakatau Steel should focus its strategy on solving and anticipating the weakness.
Research Location : PT Krakatau Steel
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| Publisher Place | Jakarta |
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37p.; 28cm.
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English
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