Learn how to be a successful entrepreneur with ENTREPRENEURSHIP! Presenting the most current thinking in this explosive field, this entrepreneurship text provides you with a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful analytical skills. Cases found throughout the text present the venture creations or managerial ideas confronted by real-world companies.



Brief Contents:

Part 1. Entrepreneurship in the new millennium

1. The entrepreneurial revolution

2. The evolution of entrepreneurship

3. Corporate entrepreneurship

Part 1. Entrepreneurial case analysis : sportin' life - a minority entrepreneur's creation



Part 2. The entrepreneurial mindset

4. The entrepreneurial individual

5. Developing individual innovation

6. Ethics and entrepreneurship

Part 2. Entrepreneurial case analysis : Stew Leonard's Dairy

Part 3. The entrepreneurial venture plan

7. Opportunity assessment in entrepreneurship

Appenidx 7A: Feasibility plan outline

8. Environmental assessemnt in entrepreneurship

9. Entrepreneurial ventures and marketing research

10. Entrepreneurial ventures and financial analysis

11. Entrepreneurial ventures and the business plan

Appendix 11A : The F1 experience

Part 3. Entrepreneurial case analysis : community web.com - an internet firm`s effort to survice

Part 4. Entrepreneurial issues for strat-up

12. The legal forms of entrepreneurial organizations

13. The lagal environment and entrepreneurship

14. Financial sources for entrepreneurial ventures

Part 4. Entrepreneurial case analysis : The playboy emblem - a case of trademark infingement