Strategy : a view from the top (an executive perspective)
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HD38.2 .D425 2009
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Publisher :Pearson Education International , 2009
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Strategy : A View from the Top, third edition, is written for practicing executives getting ready to assume executive responsibilities and for MBA and EMBA students who aspire to top management responsibilities.
Contents:
Ch. 1. What is strategy?
Ch. 2. Strategy and performance
Ch. 3. Analyzing the external strategic environment
Ch. 4. Analyzing an industry
Ch. 5. Analyzing and organization's strategic resource base
Ch. 6. Formulating business unit strategy
Ch. 7. Business Unit Strategy : contexts and special dimensions
Ch. 8. Global strategy formulation
Ch. 9. Corporate strategy : shapping the portfolio
Ch. 10. Corporate strategy : Managing the portfolio
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HD38.2 .D425 2009
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| Publisher Place | Upper Saddle River |
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xx, 277p.; 24cm.
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| Language |
English
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| ISBN/ISSN |
0135013194
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| Classification |
HD38.2
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| Edition |
3rd ed.
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No other version available