Cosmetics have become the fifth largest consumption after real estate, automobile, telecommunication products, education and tourism.

Nowadays, women, especially office ladies, are even more conscious about their appearance and image. The proportion of cosmetics spending in their total expenditure is also increasing. From the market research independent which hire from Lancome, office women will spend 30% of their sallary to buy cosmetics products (include skin care, make up and fragrance).

Department store like SOGO, METRO, SEIBU or BEBENHAMS are generally perceived as the center for reliable, genuine and safe product for consumers. It is the main distribution channel for branded cosmetic brands. So looking for the demands, providing good quality products and giving the best services to our value customers are the most important things for Lancome.

Marketing/promotion activity is a necessary for the cosmetics industry because it can effect all aspects of the business itself.





Research Location : PT. L`Oreal Indonesia



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