Bakrie Telecom went public in February 2006 and since then has consistenly posted strong operating and financial performance. At the end of 2006, the Company had a total of 1.5 million subscribers, supported by 6 Mobile Switching Centers (MSC), 10 Base Station Controllers (BSC) and 408 Base Transceiver Stations (BTS) with a range that covers the cities and regencies in the provinces of DKI Jakarta, West Java and Banten. After obtaining a national FWA license in December 2006, Bakrie Telecom will expand its network throughout Indonesia, realizing its vision of becoming an integral part of most Indonesian's daily life.

Most people nowadays be likely to buy cellular phone for their telecommunication device because at this time the price of cellular phone is cheaper that also supported by the cheap cost which have offered by many telecommunication provider. Recently Bakrie Telecom has launched their product of kiosk phone which is called as ESIATEL, but before it launched they also offer the voucher for prepaid customer starting from Rp. 1.000 - 150.000 andother alternative that they create is by providing phone coin that can be used with a single coinstarting from Rp. 200. By looking of the benfit of the product it is indicated there's a competition inside the box of products. Therefore in this capita selecta will analyze the strategy of Esiatel in the market.



Reseearch Location : PT Bakrie Telecom



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