In the past, man make a living by trading goods and it evolves thorough out centuries where needs becomes millions of things we look for. Demands of things become more complex and never ending of fulfillment process of supplies. There always shortages in responding or supplying the demands. demands for rubber in this case are always, shortages in any kind of situation. The broad and increase needs of rubber are not only complete in single rubber product, but also on mix of form products. The scope will not stop only for a community, there are states, nations worlds and millions and millions of consumers which correlated with these demands. And, now the trend is back to things or goods that are being traded to fulfill millions type of demands.

In this report I would like to present about rubber commodity in our country. This commodity are sought to be our great infestation for Indonesia. There are so many resources that the markets are link to rubber. In other, words price are seemed elastic towards this commodity. This is because the rubber commodity products are demanded all over the world and in fact there are shortages in the process.

Speking of shortages, there are millions of opportunity in commodity. Shortages occur because men have not exploits the natural resources well enough. Seeing from the supply chain perspective, in the process there is always the producers of certain commodities. Then there are theproducers of products to complement the comodity to be ready to sell in the market. Let say, PT INTIRUB plays key role in selling rubber to local market in Indonesia. There are two main products which this company needed to produce one car tire. One thing is the rubber material, and another thing is the synthetic molds of rubber. Both products have to be mixed to produce great quality tire. PT INTIRUB then needs suppliers of both products. The chain does not stop in those producers level. Other important player would be the producers of chemical compound to make the rubber tire molds into certain type of tire that are being sell in the market nowadays. But I am not going to explain about the supply chain in the process. Because behind all of this sequence of supply and demand process there are marketing aspects plays in the process of trading and selling the commodity.





Research Location : PT. PP. Bajabang Indonesia



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