Strategic management : concepts and cases
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Contents:
Part 1. Overview of strategic management
Chapter 1. The nature of strategic managment
Cohesion Case 2008 : Walt Disney Company, Inc.- 2007
Part 2. Strategy formulation
Chapter 2. The Business Vision and Mission
Chapter 3. The External Assessment
Chapter 4. The Internal Assessment
Chapter 5. Strategies in action
Chapter 6. Strategy analysis and choice
Part 3. Strategy implementation
Chapter 7. Implementing strategies : Management and operations issues
Chapter 8. Implementing strategies : Marketing, Finance/Accounting, R&D, and MIS Issues
Part 4. Strategy Evaluation
Chapter 9. Strategy review, evaluation, and control
Part 5. Strategic management case analysis
How to prepare and present a case analysis
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| Call Number |
HD30.28 .D385 2009
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| Publisher Place | Upper Saddle River |
| Collation |
326p.: col.ill.; 28cm.
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| Language |
English
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| ISBN/ISSN |
9780135013205
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| Classification |
HD30.28
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| Edition |
12th ed.
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| Specific Info |
Buku rusak sudah diganti dengan One Up On Wall Street: How To Use What You Already Know To Make Money In The Market
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