We chose these subject base on our market observation in these recent years, there has been a growing interest from local and international company to rent and operate their business in big office budding to provide more convenient to their customer and employee, sport their brand image and give their company better value as they occupied better place in better strategic area.

From that side of view we come out with PT. Loka Mampang Indah Realty as rental office tower bidding located at Jakarta Outer Ring Road, giving the concept of life-style office environment with very large green area surrounded.

Then for better management they authorized PT Procon Indah as consultant for PT Loka Mampang Indah Realty.

Office Park Arkadia is well occupied by a lot of multinational company. But the main problem is most of the contract will expire soon, which they are the biggest renter in the building. May be they would not continue these contract.

In this condition if the tenants decided not to continue the contract, Office Park Arkadia need to work fast to find new tenants.

As we go further into the data gathering for analysis, and to come out with better solution we go ahead with by getting primary data through focus group and distributing questionnaires.

Regrettably, due to limited time, we focus on very specific questions to give us good measurement of the service, analyze our strength & weaknesses, so we can give strategic advice and workable solutions, for better service in the future.

For bench marketing, we go to the building around Hijau Arkadia Office Park in the same area, to see, feel, and compare by our self the differences between our product and their product, we compare the price, security, safety and all over the whole service.

Writing this paper was very exciting learning experience for us. We hope it would be worthwhile for PT Loka Mampang Indah Realty as well as other reader.





Research Location : PT Loka Mampang Indah Realty