This GFP is focused on creating a plan for revitalization of Taman Impian Jaya Ancol's F&B and Merchandise business which are part of the Taman Impian Jaya Ancol mainstream recreation business.

The challenges faced by Taman Impian Jaya Ancol includes:

a) Sub standard performance of the F&B division

b) Weak growth of the merchandise business

The documen is expected to provide recommendations of the right busines model which Taman Impian Jaya Ancol can adopt to improve the two divisions. Special focus also has been requested on human resources skill and training requirements to position the organization to stronger growth in both the divisions.

Taman Impian Jaya Ancol has a vision towards Ancol Spectacular to provide a "Entertaining beach experience" to its customers. This documen is also intended to provide what is the right skill needed for both F&B and Merchandise division to support the growth towards the vision.

The approach that has been adopted includes taking the best practices of related industries and taking key learning's from the world class companies used in benchmarking.

A detailed analysis of the current business model will be done including Customer Surveys and Interviews. The mapping of the benchmark results with the Analysis provides the gap on different aspects of the business model. This is then used to provide necessary improvement areas on :

a) Business model

b) Human resources

Marketing plans and business process are part of the suggestions but a detailed study (outside of current GFP scope) is needed to complement and bring substantial benefits of the suggested recommendations in this report.





Research Location : PT. Taman Impian Jaya Ancol

Supervisor : Alexander Cyrus

Accepted Date : 8 August 2009



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