The Capita Selecta written report attached was conducted to provide PT. Krakatau Steel (Persero) with an analysis, suggestion and recommendation in marketing strategy.

PT Krakatau Steel (Persero) as the biggest one of steel industry in Indonesia. The vision and mission PT Krakatau Steel (Persero) are leading global steel player. PT Krakatau Steel (Persero) has three main products that have put into the market; those are Hot Rolled Coil (HRC), Cold Rolled Coil (CRC) and Wire Rod (WR).

In the business world, each company must have a good marketing strategy to surviving in the competitor, particularly for the steel industry.

In this Capota Selecta, writer will focus on analyze the effectiveness of marketing strategy Cold Rolled Coil (CRC) product of PT Krakatau Steel (Persero) with SWOT analysis. Based on analysis, SWOT analysis result shows that Cold Rolled Coil (CRC) product need to consider about the weakness if PT Krakatau Steel (Persero) wants to compete with competitors.

Writer tried to give recommendation to PT Krakatau Steel (Persero) to increase sales Cold Rolled Coil (CRC) product to get the target sales in 2009.



Research Location : PT Krakatau Steel (Persero)



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