This writing use to arrange strategy to facing market stagnation after tsunami reconstruction in Nanggroe Aceh Darussalam for hotelier industry. The project take Hermes Palace Hotel Banda Aceh as the case study because Hermes Palace Hotel Banda Aceh is the solely hotel in Nanggroe Aceh Darussalam that standardized to answer this situation, when hotelier industry facing stagnation.

To solve this problem writer using several tool as approaching tool to solve the problem form the external environment, internal, industry background, until the SWOT of the hotel (Hermes Palace Hotel Banda Aceh) to make new strategy based on marketing perspective to increase market share and number of customer.

Tsunami attack and other natural disaster always nring changing to an industry, this case recommendation could also use to other hotel in different case but still on market stagnation.

Tsunami attack in Nanggroe Aceh Darussalam was bring the two (2) side of changing in Aceh. Good changing and bad changing. The good changing, nowadays Nanggroe Aceh Darussalam tries to wake up and develop the province. And the bad changing is all city facilities and some of the resources were broken and high damage.

Shortly this capita selecta is the process to arrange new strategy to hotelier industry when they facing stagnation time.





Research Location : Hermes Palace Hotel Banda Aceh



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