PT. Asuransi CIGNA is one of the life insurance company which exists in Indonesia. The CIGNA came to Indonesia in 1994 through the joint venture with Bank Niaga, in the past, CIGNA used agency service to run the business. At 2002 CIGNA did the changing of its marketing strategy, that is focised on the Affinity Marketing, and as the result the agency service is removed. Affinity marketing is the way to sell insurance product which is innovative and economical. SIGNA invites some of the foremost company to build partnership to sell the insurance product to their customers. Through this strategy, the partner gets profit because they provide the best insurance product to the customer without spend any capital to develop or to distribute the product.

Nowadays, most of people have known the advantage and the benefit from the insurance, so that the CIGNA increases the profit through the making of innovative products. Seeing a very good chance, then CIGNA opened some branches in some big cities in Indonesia such as in Medan, Semarang, Bandung and Surabaya.



At 2007 the CIGNA did the recruitment of te manager level that will be placed in Medan. The budget and time needed to



At 2007 the CIGNA did the

Research Location : PT Asuransi CIGNA





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