The Supply Chain Management is a term used to describe the combination of tactics used by a business to achieve its objectives by chain process its products or services effectively to a particular target customer group. It is also referred to product, information and cash. It's very important things to make sure they are process the right product to the right person at the right information in the right communication and the right time in the right transaction.

PT. MNI is new comer newspaper industry in Indonesia that face tight competition in Indonesia market is seeking new management method to improve its overall performance. On the one hand, Supply chain activities are used to apply product into market and attract customers.

To be successful and competitive MNI should be use special Policy for each market, channels of distribution, types of transportation, safety of the product and identification of customer need to be matched with unique situation on different markets. This will be the main object of the research and a background for the purpose.

The value of supply chain systems is judged based on the results they deliver. As with most models, a model is only as good as the execution of the standards it represents. Incorporating the SCOR-model into a supply chain visibility solution will have the greatest impact if the standardized metrics are defined properly, impelemnetd correctly, executed timely, and acted upon if necessary.

Actionable data is possible when visibility solutions provide access to lower level, detailed information in support of higher level metrics.

The SCOR-model adds value to visibility solutions through the addition of standardized supply chain metrics, increased continuity in definitions and terminology across the supply chain, and increased ROI through leveraging current investments in the visibility solution framework. As the SCOR-model continues to expand definition, companies that begin to incorporate the model into their visibility solutions and take action on the results will be well on their way to reaping long-term benefits that will provide dramatic impacts to the bottom line.

The SCOR process can go into many levels of process detail to help a company analyze its supply chain. It gives companies an idea of how advanced its supply chain is. The process helps companies understand how the 5 steps repeat over and over again between suppliers, the company, and customers. each step is a link in the supply chain that is critical in getting a product successfully along each level.

The SCOR model has proven to benefit companies that use it to identify supply chain probelms. The model enables full leverage of capital investment, creation of a supply chain road map, alignment of business functions, and average of two six tmes return on investment.

To comprehend the competitive structure of a market in Indonesia. it is important of MNI Company to understand the long-run effects of the Distribution Strategy. A useful model to link market shares with distribution variabels, like transportation and capacity. Besides that in this paper I would like to give the illuminate about my ideas how to introduce MNI product to the society in whole city in Indonesia.

No commodity is more perishable than a daily newspaper. MNI News Company trucks travel approximately 3,000 miles every halfnight delivering time-sensitive newspapers to our 3,500 customers throughout Jabodetabek. From this point of view differentiation among distribution activities are useful for at first gain new target group and meet their requirements. Subsequently, product can be customized. This Capita Selecta 9thesis) concludes theories about Distribution System components and its practical application.



Research Location : PT. Media Nusantara Informasi (MNI)



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