PT Pelat Timah Nusantara, or PT Latinusa for short, is the one and only company in Indonesia, which produces tinplates of the quality acceptable to the international market. It was established on August 19, 1982, the majority shareholders are presently PT Krakatau Steel, the first integrated steel mill in Indonesia, PT Krakatau Steel, the first integrated steel mill in Indonesia, PT Krakatau Steel is also the supplier of our raw materals, the Tin Mill Black Plate (TMBP), so that availability of materials are always ensured. Competitive in today's business world is a challenge for the company to be always competing and survive in business competition.

This thesis writing is based as a writer to do internship in PT. latinusa techniques of date Collection, which is conducting interviews for a marketing manager, acquired data2 analyzed through a SWOT analysis and porters five forces for creating the right strategy to run the company must first know the strenghths, weaknesses, opportunities and threats facing the company and to analyze the overall industry strategy and business development tools using porters five forces and the results of both these tools remain Latinusa become the market leader in Indonesia, a long-term prospects for the tinplate market trends show a positive reply, but service improvements still to do, in order to maintain latinusa consistency as a market leader and faced threats from competitors.





Research Location: PT . Pelat Timah Nusantara (PT Latinusa)

Supervisor : Mudzaffar Daud

Accepted Date : 24 October 2009



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