Building A Competitive Advantage Through Castrol Bike Point
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| 00000011127 | 389 | (GFP) | Available - Ada |
Publisher :IPMI Business School , 2009
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This thesis was an evaluation of current Castrol Bike Point (CBP) as one of the marketing initiatives of PT Castrol Indonesia in Motorcycle oil divisionn. The project focused on how to build a competitive advantage through Castrol Bike Point, by analyzing the day to day activities in selected Castrol Bike Point outlets.
Currently PT. Castrol Indonesia has been successfully created 2,500 units of CBP in Indonesia, and faced many challenges to more develop these CBPs and to make them perform as expected.
Research Location : PT. Castrol Indonesia
Confidential until 2014
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389
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| Publisher Place | Jakarta |
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x, 88p.: col.ill.; 30cm.
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English
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