In Groundswell, two top analysis from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world - from health care to retail to consumer goods to business services - Li and Bernoff show how leading comapnies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works.

Groundswell is based on hard consumer data and experience with dozens of companies. You'll see how the marketers of Procter & Gamble proved that subtle marketing within a community was four times as effective as television, how Best Buy taps into the intelligence of ever a thousand of its employees with its own social network, how Dell has transformed itself by embracing customer insights in nearly every department, and how a South African winery boosted its sales tenfold by tapping into the power of bloggers, You Tube, Facebook , and evry other tool in the social technology arsenal.

You can't ignore this trend. Read Groundswell and learn how to ride the wave. There's no going bank.