The recovery of Indonesian economics and the increasing of trust of society to the banking sector recently have given fresh atmosphere and at the same give challenge to banking in Indonesia to compete over symphathy of service user. In banking industrial environment especially, for the bank focused on retail there were intense competition.Larger bank also peep this banking market share.

As consequence to the increasing of change and complexity that happened in competition, hence PT Bank BPD Aceh has to evaluate its strategic plan. Matured planning and pursuant to fact in field wil be useful not even to adapt with its changing environment but it also useful to increase its financial performance . One of the efforts conducted by PT Bank BPD Aceh is by Marketing Strategy on Simpeda Saving Product at BPD Aceh's with pilot project in Kuala Simpang.

This research aimed at analyzing the marketing strategy of the SIMPEDA savings product, analyses the factor - the strategic factor good internal and external that influenced the achievement of BPD Aceh, as well as recommended the marketing strategy of the savings product was based on results of the research to the management of PT. BPD Aceh to increase competitiveness.



Research Location : PT Bank BPD Aceh



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