Image of Business communication today

Business communication today

| Gmd : Text

| Availability :

00000011235HF5718 .B683 2010 (Library Reserved)Available - Ada
00000011236HF5718 .B683 2010 (Library Reserved)Available - Ada

Publisher :Pearson Education , 2010

Business Communication Today, 10th ed. provides the cutting-edge communication coverage that prepares readers for real business practice.



Understanding the Foundations of Business Communication; Applying the Three-Step Writing Process; Crafting Brief Messages; Supporting Messages with Quality Information; Planning, Writing, and Completing Reports and Proposals; Designing and Delivering Oral and Online Presentations; Writing Employment Messages and Interviewing for Jobs.



MARKET: For readers interested in real-world training for the business world of today and tomorrow.

From the Back Cover

This is a "must have" for anyone whose job requires writing clear, professional reports, memos, e-mail, or letters. Helps readers refine their existing communications skills while learning how to communicate effectively via various mediums, including the Internet and other technologies. Listening, working in teams, and understanding nonverbal communication are also covered and a handy appendix includes grammar and usage fundamentals. For readers in all levels of business interested in improving their communications skills.



Table of Contents:

Part 1: Understanding the Foundations of Business Communication

Chapter 1: Achieving Success Through Effective Business Communication

Chapter 2: Communicating in Teams and Mastering Listening and Nonverbal Communication Skills

Chapter 3: Communicating Interculturally



Part 2: Applying the Three-Step Writing Process

Chapter 4: Planning Business Messages

Chapter 5: Writing Business Messages

Chapter 6: Completing Business Messages

Component Chapter A: Writing for the Web



Part 3: Writing Letters, Memos, E-Mail, and Other Brief Messages

Chapter 7: Writing Routine, Good-News, and Goodwill Messages

Chapter 8: Writing Bad-News Messages

Chapter 9: Writing Persuasive Messages



Part 4: Finding and Communicating Information

Chapter 10: Finding, Evaluating, and Processing Information

Chapter 11: Communicating Information Through Charts information and Other Visuals

Component Chapter B: Communicating Through the Internet technology and Other Technologies



Part 5: Planning, Writing, and Completing Reports and Proposals

Chapter 12: Planning Business Reports and Proposals

Chapter 13: Writing Business Reports and Proposals

Chapter 14: Completing Formal Business Reports and Proposals



Part 6: Designing and Delivering Oral Presentations

Chapter 15: Planning, Writing, and Completing Oral Presentations

Chapter 16: Enhancing Your Oral Presentations with Electronic Slides and Overhead Transparencies



Part 7: Writing Employment Messages and Interviewing for Jobs

Chapter 17: Writing Resumes and Application Letters

Chapter 18: Interviewing for Employment and Following Up



Appendix I. Format and Layout of Business Documents

Appendix II. Documentation of Report Sources

Appendix III. Fundamentals of Grammar and Usage

Appendix IV. Tips for Effective E-Mail

Appendix V: Correction Symbols

Series Title
-
Call Number
HF5718 .B683 2010
Publisher Place Englewood Cliffs
Collation
in various pagings : col.ill.; 28cm.
Language
English
ISBN/ISSN
9780132464581
Classification
HF5718
Media Type
-
Carrier Type
-
Edition
10th ed.
Subject(s)
Specific Info
-
Statement
Content Type
-

No other version available



Information


RECORD DETAIL


Back To PreviousXML DetailCite this