Business communication today
| Gmd : Text
| Availability :
00000011235 | HF5718 .B683 2010 | (Library Reserved) | Available - Ada |
00000011236 | HF5718 .B683 2010 | (Library Reserved) | Available - Ada |
Business Communication Today, 10th ed. provides the cutting-edge communication coverage that prepares readers for real business practice.
Understanding the Foundations of Business Communication; Applying the Three-Step Writing Process; Crafting Brief Messages; Supporting Messages with Quality Information; Planning, Writing, and Completing Reports and Proposals; Designing and Delivering Oral and Online Presentations; Writing Employment Messages and Interviewing for Jobs.
MARKET: For readers interested in real-world training for the business world of today and tomorrow.
From the Back Cover
This is a "must have" for anyone whose job requires writing clear, professional reports, memos, e-mail, or letters. Helps readers refine their existing communications skills while learning how to communicate effectively via various mediums, including the Internet and other technologies. Listening, working in teams, and understanding nonverbal communication are also covered and a handy appendix includes grammar and usage fundamentals. For readers in all levels of business interested in improving their communications skills.
Table of Contents:
Part 1: Understanding the Foundations of Business Communication
Chapter 1: Achieving Success Through Effective Business Communication
Chapter 2: Communicating in Teams and Mastering Listening and Nonverbal Communication Skills
Chapter 3: Communicating Interculturally
Part 2: Applying the Three-Step Writing Process
Chapter 4: Planning Business Messages
Chapter 5: Writing Business Messages
Chapter 6: Completing Business Messages
Component Chapter A: Writing for the Web
Part 3: Writing Letters, Memos, E-Mail, and Other Brief Messages
Chapter 7: Writing Routine, Good-News, and Goodwill Messages
Chapter 8: Writing Bad-News Messages
Chapter 9: Writing Persuasive Messages
Part 4: Finding and Communicating Information
Chapter 10: Finding, Evaluating, and Processing Information
Chapter 11: Communicating Information Through Charts information and Other Visuals
Component Chapter B: Communicating Through the Internet technology and Other Technologies
Part 5: Planning, Writing, and Completing Reports and Proposals
Chapter 12: Planning Business Reports and Proposals
Chapter 13: Writing Business Reports and Proposals
Chapter 14: Completing Formal Business Reports and Proposals
Part 6: Designing and Delivering Oral Presentations
Chapter 15: Planning, Writing, and Completing Oral Presentations
Chapter 16: Enhancing Your Oral Presentations with Electronic Slides and Overhead Transparencies
Part 7: Writing Employment Messages and Interviewing for Jobs
Chapter 17: Writing Resumes and Application Letters
Chapter 18: Interviewing for Employment and Following Up
Appendix I. Format and Layout of Business Documents
Appendix II. Documentation of Report Sources
Appendix III. Fundamentals of Grammar and Usage
Appendix IV. Tips for Effective E-Mail
Appendix V: Correction Symbols
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Call Number |
HF5718 .B683 2010
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Publisher Place | Englewood Cliffs |
Collation |
in various pagings : col.ill.; 28cm.
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Language |
English
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ISBN/ISSN |
9780132464581
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Classification |
HF5718
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Carrier Type |
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Edition |
10th ed.
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Content Type |
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No other version available