For undergraduate and graduate International Business courses.



An effective balance between authoritative theory and meaningful practice.



International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.



Table of Contents:

PART ONE: Background for International Business

1. Globalization and International Business

PART TWO: Comparative Environmental Frameworks

2. The Cultural Environments Facing Business

3. The Political and Legal Environments Facing Business

4. The Economic Environments Facing Businesses

5. Globalization and Society

PART THREE: Theories and Institutions: Trade and Investment

6. International Trade and Factor-Mobility Theory

7. Governmental Influence on Trade

8. Cross-National Cooperation and Agreements

PART FOUR: World Financial Environment

9. Global Foreign-Exchange Markets

10. The Determination of Exchange Rates

PART FIVE: Global Strategy, Structure, and Implementation

11. The Strategy of International Business

12. Country Evaluation and Selection

13. Export and Import Strategies

14. Direct Investment and Collaborative Strategies

15. The Organization of International Business

PART SIX: Managing International Operations

16. Marketing Globally

17. Global Manufacturing and Supply Chain Management

18. International Accounting Issues

19. The Multinational Finance Function

20. Human Resource Management