The power of marketing is aimed to fullfill the needs of marketing textbook outlining principlesof marketing in Asia perspectives. It is written by a true marketer with more than 25 years of professional experience in the field of brand management and sales management with numerous MNCs in Asia.

her vast experience has led this book to have two distinctive feature compared to other books :

1. Brief outline of Classic Marketing Theory

2. Combination between theories and real case of real companies in Asia

3. Combination of research among 1750 business executives

From fresh student aiming to understand principles of marketing to professionals aiming to refresh their marketing understanding, this book can offer numerous insights both from practical as well theoritical views.