Sederhana Padang Restaurant is one of the leading players in food and beverage industry, especially in Padang restaurant. It has very strong brand awareness in national wide. And Sederhana already expand its franchise by internationally in Malaysia, Singapore, and Australia.

When the competition is already in red competition, Sederhana needs to innovate their value in business to create a new market that will boos their financial performance. The change of the lifestyle, the booming of fast food restaurant and the modernization of the consumer are the factors that need to be reconsider.

This project tries to provide solutions to Restaurant Sederhana on how to use the blue ocean framework and create the new ocean of market that will enhanced their value of business. This project will be on marketing persective of business case.



Research Location : Sederhana Padang Restaurant