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PT. Kinarya Anak Negeri Strategy

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Publisher :IPMI Business School , 2010

This project was assigned by PT. Kinarya Anak Negi that provides fast food and beverage restaurant. Its stores are located in West Java, South Sumatra and Bali Islands. The management of PT Kinarya Anak Negi attempts to increase the outlet fast food restaurant from 40 currently running up to 100 outlet fast food restaurant. This increasing number of outlet fast food restaurant is critical to cover business srategy.

The study will be focus on:

* Fast fod industry analysis

* Company analysis

* Company positioning

* Facus and issue identification



The study consists of three stages: Context, Piloting & Assessment and Recommendation.

The project provides recommendation for PT. KAN implementing the appropriate replenishment method in capitalizing otlet fast food restaurant sales opportunities.

In summary, the objective is to satisfy the stakeholder. And our recommendation will help PT. Kinarya Anak Negi develop proper replenishment method of business strategy.





Research Location : PT. Kinarya Anak Negeri



Read at Library Only

Series Title
-
Call Number
405
Publisher Place Jakarta
Collation
26p.: col.ill.; appendixes ; 30cm.
Language
English
ISBN/ISSN
-
Classification
-

No other version available



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