Companies embracing green partnership can grow their "icebergs of value" above and below the waterline. They can mitigate impending risks and capture profitable opportunities. What does a company gain by paying more attention to its impact on the environmental and society? Simply put, it enhances company's value. Learning objective from GE and IBM.

The tools to measure how corporate increasing the value by green partnership we using Segmentation Targeting Positioning (STP) & Green-Customer Relationship management. And sharped our analysis on relationship and reputation.



WWF Indonesia as a part of WWF worlwide is one of the largest and most experience environmental conservation organization, launched Corporate Club Green networking initiative let's company join in a 'Green Society' is esential to spread the message and invite a bigger community for raising their awareness on environemtal issue.

Furthermore, we also analyze the members of corporate club such as PT Nestle Indonesia (MNC) and PT. Pembangunan Jaya Ancol Tbk. About the perspective and objective how they implement their Green Strategy into their business line, for instance : Nestle (Nestle Creating Shared Value Strategy) and transform Golf Dream Farm into EcoPark Biodiversity the Integrated Green Environment by PT. Pembangunan Jaya Ancol Tbk.



The conclusion, Green wave, the future is green and also partnership marketing. Recommendation for Corporate Club WWF Indonesia by analyze the segmentation, Target Characteristic and Marketing message for better positioning. Ended with Green Idea by giving recommendation for Nestle & Ancol.



Research Location : WWF Indonesia



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