Telkomsel is the leading operator of cellular telecommunications services in Indonesia in terms of market and revenue share. By the end of March 2009, Telkomsel had 72.1 million customers, which based on industry statistics, represented approximately 50% market share. The company provides its subscribers with the choice between two prepaid cards SimPATI and Kartu As, or the post-paid kartuHalo service, as well as a variety of value-added services and programs. Telkomsel has the largest network coverage of any of the cellular operators in Indonesia, reaching over 95% of Indonesi's population.



Nowadays, the power of content in the mobile phone industry has become a powerful weapon for the telecommunication industry in order to generate more revenue. The huge population of Indonesia allows rapid growth of mobile content users while mobile technology becomes more sophisticated.This indicators that there is still much potential for the mobile content industry in Indonesia. To fulfill the needs of customers, the company provides comunications solutions that meet the changing lifestyle of digital customers.



The company has developed partnerships with about 144 content providers (CP) in the country and they plan to increase this number 1,000 by the end of 2010. In order to reach the target, they have to improve and accelerate one of the essential parts of this process which is pre qualification process of CP. Based on the analysis and several interviews with related parties, the writer has recognized that pre qualification process has been ineffective. The writer would then compare the current process with the ideal/expected process of pre qualification CP, and then try to give some suggestion and recommendation to solve the problem. Hence, the writer has named the title of this report : Improving Pre-qualification process of content provider at PT. Telkomsel.



Research Location : PT. Telkomsel



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