Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedica- tion of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts full-time faculty members, adjunct instructors, and of course students -to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experi- ences are evident on every page of the revision and in every supple- ment. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today's real business issues, to creating ground breaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.



CONTENTS

Chapter 1: Taking Risks and Making Profits within the Dynamic Busi- ness Environment

Chapter 2: Understanding How Economics Affects Business

Chapter 3: Doing Business in Global Markets

Chapter 4: Demanding Ethical and Socially Responsible Behavior Chapter 5: How to Form a Business

Chapter 6: Entrepreneurship and Starting a Small Business

Chapter 7: Management and Leadership

Chapter 8: Adapting Organizations to Today's Markets

Chapter 9: Production And Operations Management Of Goods And Services

Chapter 10: Motivating Employees

Chapter 11: Human Resource Management: Finding and Keeping The Best Employees

Chapter 12: Dealing with Employee-Management Issues and

Relationships

Chapter 13: Marketing: Helping Buyers Buy

Chapter 14: Developing and Pricing Goods And Services

Chapter 15: Distributing Products

Chapter 16: Using Effective Promotions

Chapter 17: Understanding Accounting and Financial Information Chapter 18: Financial Management

Chapter 19: Using Securities Markets for Financing and Investing Opportunities

Chapter 20: Money, Financial Institutions, and the Federal Reserve Appendix A Working Within The Legal Environment

Appendix B Using Technology to Manage Information Appendix C Managing Risk

Appendix D Managing Personal Finances