Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by setlolars and practitioners in the field are evident throughout Strategic Management, 12e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic ap- proach. The 12th edition offers 30 cases with a mixture of small and large firms; start-ups and industry leaders; global and domestically fo- cused companies; and service, retail, manufacturing, technology, and diversified activities. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.



CONTENTS:



Part One: Overview of Strategic Management

Chapter 1: Strategic Management

Part Two: Strategy Formulation

Chapter 2: Company Mission

Chapter 3: Corporate Social Responsibility and Business Ethics Chapter 4: The External Environment

Chapter 5: The Global Environment

Chapter 6: Internal Analysis

Chapter 7: Long-Term Objectives and Strategies

Chapter 8: Business Strategy

Chapter 9: Multibusiness Strategy

Part Three: Strategy Implementation, Control, and Innovation C

hapter 10: Implementation

Chapter 11 Organizational Structure

Chapter 12: Leadership and Culture

Chapter 13: Strategic Control

Chapter 14: Innovation and Entrepreneurship

Part Four: Cases

Guide to Strategic Management Case Analysis