Overcoming the challenges of management in the "age of paradox!" Designing processes which achieve symbiosis between the firm and its environment. Sustaining the energy level of the enterprise and its members. Reshaping your product and service mix to reflect and anticipate your customers' needs.



Business success in the 21st century will hinge on the challenge of managing paradox. Drawing on 15 years of research with many of the world's leading executives, Welcome to the Revolution identifies practical techniques any manager can use to manage tomorrow's paradoxes successfully?while still meeting all their "traditional" responsibilities. Welcome to the Revolution identifies powerful new ways for managers to direct and shape their businesses, including: designing processes which achieve a true symbiosis between the firm and its environment; building the firm's skills portfolio; reshaping the mix of products and services; redirecting resources to reflect needs, not structures; sustaining the energy level of the enterprise and its members; and managing talent far more effectively. For every executive.



About the Author:

PROFESSOR TOM CANNON is the Chief Executive of Management Charter Initiative. He is also the Chairman of MDE Services, and the Mercers' School Memorial Professor of Commerce at Gresham College, as well as visiting Professor of Business at Kingston University. He holds non-executive directorships in a number of UK companies.



Earlier in his career, he was Director of Manchester Business School and was founding Professor and Head of Business Management at Skirling University. Earlier appointments included the Universities of Durham, Middle sex and Warwick, and marketing management posts in consumer and industrial goods companies. He was the Founding Director of the Scottish Enterprise Foundation and the International Institute for Corporate Responsibility.



He has strong links with policy makers in government and industry in the UK and the EU as well as Australia, New Zealand, the USA, CIS, India and Pakistan. His consultancy includes work in Britain, Europe and the USA for firms such as Virgin, IBM, Shell, ICI, Mirror Group Newspapers, Burson-Marsteller and Hong Kong & Shanghai Banking Corporation. He was joint Chair of the Institute of Management's Management Development to the Millennium study in 1994.



He makes regular contributions in all areas of the media. This includes the best selling Guinness Book of Business Records, and How to Get Ahead in Business for Virgin Publishing, 14 other books notably Women as Entrepreneurs and Corporate Responsibility: Issues in Business Ethics, Governance and the Environment, besides almost a hundred academic and professional papers largely in the fields of marketing, enterprise development and innovation. He broadcasts on TV and radio and also writes for national and international newspapers and magazines.