This text presents a reader-friendly introduction to the basic principles of experimental psychological research.



Research Methods, Design, and Analysis is organized so that each chapter focuses on a specific step in the research process. This text provides instruction in experimental research as well as non-experimental approaches such as ex-post facto research, correlational research, and survey research. Also included are qualitative research approaches such as ethnography and phenomenology. The current edition, while maintaining detailed coverage of the experimental method, has expanded coverage on nonexperimental methods as well as expanded coverage of data analysis.



Contents :



Part I. Introduction

1.Introduction to scientific research

2. Research approaches and methods of data collection

Part II. Planning the research study

3. Problem identification and hypothesis formation

4. Ethics

Part III. Foundations of research

5. Measuring variables and sampling

6. Research validity

Part IV. Experimental methods

7. Control techniques in experimental research

8. Experimental research design

9. Procedure for conducting an experiment

10. Quasi-experimental designs

11. Single-case research designs

Part V. Exploratory and descriptive methods

12. Survey research

13. Qualitative and mixed methods research

Part VI. Analyzing and interpreting data

14. Descriptive statistics

15. Inferential statistics

Part VII. Writing the report

16. Preparing the research report for presentation or publication

Index