Principles of Economics, 3e, is designed with one overriding aim: to make this exciting and highly relevant subject clear, accessible and easy to understand. The text puts economics in the context of the real world, bringing the subject alive and giving students and insight into the economy in which we live and the economic forces that shape our lives. The distinguishing features of the book are its clarity and conciseness. These make it ideally suited to introductory courses in economics which are now largerly dominated by business studies stduents and other non-economics majors.