John Kotter's international bestseller Leading Change struck a powerful chord with legions of managers everywhere. It acknowledged the cynicism, pain, and fear they faced in implementing large-scale change - but also armed for leaping bodly forward in a turbulent world.

Now, Kotter and coauthor Dan S. Cohen delve deeper into the subject of change to get the heart of how change actually happens. Through compelling, real-life stories from people in the trenches, i all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation : How do you go beyond simply getting your message across to trully changing people's behavior?

Base on interviews within over 100 organizations in the midst of large-scale change, The Heart of Change delivers the simple yet provicative answer to this question, forever altering the way organizations and individuals approach change. While most companies belive change hapens by making people think differently, Kotter and Cohen say the key lies in making them feel differently. They introduce a new dynamic - " see-feel-change" - that fuels action showing people potent reasons for change that spark their emotions.

Organized around the revolutionary eight-step change process introduced in Leading Change, this story-driven book shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action. The authors reveal how this appeal to the heart - over the mind - motivates people to overcome even daunting obstacles to change and produce breattaking rsults.

For individuals in every walk of life and companies in every stage of change, this compact, no-nonsense book captures the hear - and the how - of successful change.



Contents:

Introduction. The heart of change

Step 1. Increase urgency

Step 2. Building the guiding team

Step 3. Get the vision right

Step 4. Communicate for Buy-in

Step 5. Emplower action

Step 6. Create short-term wins

Step 7. Don't let up

Step 8. Make change stick

Conclusion. We see, we feel, we change

Index