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Gaining and sustaining competitive advantage

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00000011451HD31 .B27 2011 (General Book)Available - Ada

Publisher :Pearson Education Inc. , 2011

Explore the most up-to-date research in the field of strategic management.

Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.

The fourth edition has been thoroughly updated to include the latest research in the field.

Series Title
-
Call Number
HD31 .B27 2011
Publisher Place Upper Saddle River
Collation
xv, 495 p. : ill. ; 24 cm.
Language
English
ISBN/ISSN
9780132479066
Classification
HD31
Media Type
-
Carrier Type
-
Edition
4th ed.
Subject(s)
Specific Info
-
Statement
Content Type
-

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