The quest for global dominance : transforming global presence into global competitive advantage
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| Availability :
00000011478 | HD62.4 .G68 2008 | (General Book) | Available - Ada |
Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks:
* Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets
* Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers
* Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge
* Leveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation
Table Contents :
Preface
Chapter One: Rising Up to the Global Challenge.
Chapter Two: Building Global Presence.
Chapter Three: Lessons from the Globalization of Wal-mart.
Chapter Four: Exploiting Global Presence.
Chapter Five: Cultivating a Global Minds
Chapter Six: Building a Global Knowledge Machine.
Chapter Seven: Dynamics of Global Business Teams.
Chapter Eight: Globalizing the Young Venture
Chapter Nine: Leveraging China and India for Global Dominance.
Notes.
The Authors.
Index.
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Call Number |
HD62.4 .G68 2008
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Publisher Place | San Francisco |
Collation |
xx, 294p.: 24cm.
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Language |
English
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ISBN/ISSN |
9780470194409
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Classification |
HD62.2-62.8
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Edition |
2nd ed.
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No other version available