Principles of marketing
| Gmd : Text
| Availability :
| 00000011537 | HF5415 .K6314 2012 | (General Book) | Available - Ada |
| 00000011769 | HF5415 .K6314 2012 | (Library Reserved) | Available - Ada |
Publisher :Pearson Education Inc. , 2012
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Learn how to create value and gain loyal customers.
Today?s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
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HF5415 .K6314 2012
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| Publisher Place | England |
| Collation |
637p.: col.ill.; 28cm.
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| Language |
English
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| ISBN/ISSN |
9780273752431
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| Classification |
HF5410-5417.5
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| Edition |
14th ed.
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No other version available