Strategic Management of Technology and Innovation
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| Availability :
00000011683 | HD45 .W4298 2011 | (Library Reserved) | Available - Ada |
00000011684 | HD45 .W4298 2011 | (General Book) | Available - Ada |
THE STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION, 2e, International Edition explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization?s overall success. An integrated approach and reader-friendly style make the material accessible for students of all backgrounds, and the text strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools students can use to support effective strategic decision-making.
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Call Number |
HD45 .W4298 2011
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Publisher Place | Mason |
Collation |
xxii, 388 p. : ill. ; 24 cm.
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Language |
English
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ISBN/ISSN |
9780538481731
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Classification |
HD45-45.2
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Carrier Type |
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Edition |
2nd ed
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No other version available