Image of Strategic Management of Technology and Innovation

Strategic Management of Technology and Innovation

| Gmd : Text

| Availability :

00000011683HD45 .W4298 2011 (Library Reserved)Available - Ada
00000011684HD45 .W4298 2011 (General Book)Available - Ada

Publisher :South-Western Cengage Learning, , 2011

THE STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION, 2e, International Edition explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization?s overall success. An integrated approach and reader-friendly style make the material accessible for students of all backgrounds, and the text strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools students can use to support effective strategic decision-making.

Series Title
-
Call Number
HD45 .W4298 2011
Publisher Place Mason
Collation
xxii, 388 p. : ill. ; 24 cm.
Language
English
ISBN/ISSN
9780538481731
Classification
HD45-45.2
Media Type
-
Carrier Type
-
Edition
2nd ed
Subject(s)
Specific Info
-
Statement
Content Type
-

No other version available



Information


RECORD DETAIL


Back To PreviousXML DetailCite this