Description

For undergraduate and MBA courses in Management Communication, Writing, and Oral Presentations. Also a useful reference for Executive Seminars/Workshops.



A brief, professional, reader-friendly guide to improving managerial communication.



Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.



Features

Keeping it short, professional, and readable:



Short: The authors have summarized key ideas from thousands of pages of text and research. Bulky examples, cases, footnotes, and exercises have been omitted for brevity?s sake.

Professional: This text only includes the information professionals will find useful because unlike other textbooks, it has been designed specifically for business students.

Readable: The format of this text, along with its clear writing style, makes it easy to read and skim. Overall, the tone is direct, matter-of-fact, and nontheoretical.

Material Separated into Four Sections.

Section 1: Communication Strategy (Chapter 1). Effective managerial communication (written and oral) is based on an effective strategy, which is why Chapter 1 focuses on five strategic variables to consider:

Communicator Strategy: Objectives, style, and credibility.

Audience Strategy: Who they are, what they know and expect, what they feel, and what will persuade them.

Message Strategy: How to emphasize and organize.

Channel Choice Strategy: When to choose written, oral, or blended channels.

Culture Strategy: How cultural differences affect communication.



Section 2: Writing (Chapter 2, 3, 4, and Appendices).

Chapter 2 offers techniques on the writing process.

Chapter 3 deals with ?macro,? issues in writing?including document design, signposts to show connection, and paragraphs or sections.

Chapter 4 covers ?micro,? writing issues?including editing for brevity and choosing a style.

The Appendices provide a quick reference for correct grammar and punctuation.

Section 3: Speaking (Chapters 5, 6, and 7). The speaking section discusses three aspects of business speaking:

Verbal Aspects: Chapter 5 explains the verbal aspects in presentations, question-and-answer sessions, meetings, and other speaking situations.

Visual Aids: Chapter 6 describes visual aids, including overall design, various types of slides, and practice techniques.

Nonverbal Aspects: Chapter 7 analyzes nonverbal delivery and listening skills.

Section 4: Reference Material (Appendices). The last section of the book provides a reference for inclusive language, grammar, and punctuation.



OTHER POINTS OF DISTINCTION

Visual Images: A new section was added on the use of photographs and other visual images.

Citations: A new section has been included on research and documentation of sources.

TMOD: A mnemonic device for introducing slides?TMOD?is included in this edition:

Transition

Message title

Orient

Discuss