Major market growth in Central Java is promising for the company for further development. Data obtained show that in the small business market segmentation is the largest part of the market that is 86.1% with a growth of 8.55% per year. With GDP 9% ( Pemerintah Daerah Jawa Tengah and Badan Pusat Statistik, see appendix 1 and 2, p. 59-60) and will increase in the next five years the market growth prospects also will increase.


Supervisor: Bambang Gunawan