Image of L&T`s Indonesian Circuit Breaker Market Entry Strategy

L&T`s Indonesian Circuit Breaker Market Entry Strategy

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Publisher :IPMI Business School , 2012

Larsen & Toubro Ltd (L&T) appoined PT Margan Sinta Cemerlang (MSC) as its sole distributor for low-voltage circuit breaker in Indonesia. L&T and MSC needs to define their market entry strategy to achieve their business objective of average USD 4.2 million of sales in the first five years.


Supervisor: Alexander Cyrus
Confidential until Desember 2014

Series Title
-
Call Number
430
Publisher Place Jakarta
Collation
vii, 29,5cm
Language
English
ISBN/ISSN
-
Classification
NONE
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Info
-
Statement
Content Type
-

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