Image of Redefining Customer Value Proposition and Organizational Culture at Astra BMW

Redefining Customer Value Proposition and Organizational Culture at Astra BMW

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00000011953
Available - Ada

Publisher :IPMI International Business School , 2014

In brief, the objective of this project is to redefine the customer value proposition and the organizational culture of Astra BMW, so that the company will have strong foundation in formulating business strategy and achieving target, while at the same time ensuring the readiness of the organization and its people to support the organizational transformation and new direction.


Supervisor : Pieter Andrian
Confidential until 27/8/2024

Series Title
-
Call Number
460
Publisher Place Jakarta
Collation
xv, 146p: 30cm
Language
English
ISBN/ISSN
-
Classification
NONE
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-
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-
Edition
-
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Specific Info
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Statement
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