Understanding Consumer Behavior of Fitness Center and Evaluating Marketing Strategy of Golds Gym Indonesia for Women Customer
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463
00000011956
Available - Ada
Publisher :IPMI International Business School , 2014
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The purpose of this project is:
- To identify the exercise behavior of women consumers
- To identify the trigger and barrier factors that influence a women consumer decision in selecting a fitness center
- To evaluate whether Golds Gym marketing strategy for women consumer has been effective, well targeted and integrated.
Supervisor: Amalia E. Maulana
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463
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| Publisher Place | Jakarta |
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viii, 152p: 29cm
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English
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NONE
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