This book explains, and celebrates being an entrepreneur, showing entrepreneurship in action, featuring some famous entrepreneurs such as Jeff Bezos of Amazon.com and Nicholas Graham of Joe Boxer company. Includes video cases from the PBS series Small Business 2000 at the end of every chapter. Table of contentsI. INTRODUCTION TO ENTREPRENEURSHIP. 1. Entrepreneurs and Entrepreneurship. 2. The Context of Entrepreneurship. II. ENTREPRENEURIAL VENTURES-START-UP ISSUES. 3. Researching the Venture's Feasibility. 4. Planning the Venture. 5. Organizing the Venture. 6. Launching the Venture. III. MANAGING THE ENTREPRENEURIAL VENTURE. 7. Managing Processes. 8. Managing People. 9. Managing Growth and Other Entrepreneurial Challenges.