Known for its clear and practical approach, Sekaran offers a framework for conducting research in a scientific manner in all areas of business. Readers learn how to develop practical knowledge and skills to understand the ways in which systematic research can be conducted to describe, explain, and predict phenomena of interest pertaining to business. In this edition, the role of research as a managerial decision-making is accentuated. Contains a new chapter on research and managerial decision making and another one on computer technology and business research as well as a new section on managerial relevance. Includes new and updated coverage of SPSS, Data Analysis and Interpretation.